Mobile Commerce Will Grow 73% in 2012
U.S. mobile commerce sales will reach $6.7 billion this year, a tiny fraction of overall retail sales, but a 91.4 percent increase over 2010. In 2012, sales will rise another 73.1 percent, to $11.6 billion, according to eMarketer. Growing mobile commerce activity
M-commerce sales include sales of physical goods as well as travel and event tickets purchased via mobile, but exclude digital downloads and usage of mobile phones as a point-of-sale payment mechanism, the way eMarketer analyzes the market.
Also, eMarketer forecasts 37.5 million US consumers ages 14 and up will make at least one purchase on their mobile phone in 2012, up from 26.8 million in 2011. Overall, 72.8 million mobile users will research or browse items on their phone next year, but not necessarily make a purchase.
But mobile commerce, like all other new consumer behaviors, is a habit that takes some time to develop. Over half of consumers would prefer to receive coupons by e-mail and about 30 percent would like them to be delivered using text messaging or instant messaging, eMarketer also notes.
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