More Evidence Text Message Market is Changing
There is growing evidence, largely from European markets, that people are starting to use messaging formats other than text messaging, with obvious implications for the perceived value and pricing for carrier-provided text messaging services.
Finland’s largest carrier, Sonera, for example, recorded a 22 percent decline in texting on Christmas Eve in 2011, versus the same night in 2010.
It isn’t that people are communicating less. They are just using different methods of communicating. Text Messaging Declines
Hong Kong also apparently saw asimilar decrease on Christmas, dropping 14% from the same day in 2010. Netherlands service provider KPN provided an early warning when it announced significant declines in messaging volume earlier in 2010. KPN text message declines
Dutch telecoms regulator, OPTA, which shows a significant decline in the number of SMS sent in the Netherlands in first half of 2011 compared to the previous six-month period.
The country’s largest operator, KPN, has also reported declining year-on-year messaging volumes over the last few quarters due to what it calls “changing customer behavior.”
Wireless Intelligence says text messaging volumes are falling in France, Ireland, Spain and Portugal as well.
According to OPTA, the total number of SMS sent in the Netherlands stood at 5.7 billion for the first six months of the year, down 2.5 percent from 5.9 billion in the second half of 2010, even though total text messaging revenue rose slightly (0.6 percent) to EUR378 million during the period.
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