Many are now puzzled as to why Apple is moving forward with the MacBook Air, but not giving it the “wow” factor it had when it first launched. Apple still wants to be a big player in the summer market and hopes that the thinner laptop will give consumers more options when trying to find the perfect laptop.
The Air was launched on April 29th and is $100 less than previous models. The base 11-inch model will start at $899, while the 13-inch model will cost $100 more. Users can choose to pay more for 256GB SSD, 4GB or 8GB RAM respectively, at $1,099 or $1,199.
Many people think that the computer will not be as advanced as its predecessors. However, the Air models will feature a 1.4 GHz Intel Core i5 CPU with Turbo Boost up to 2.7 GHz.
The tech world is excited by the potential of Apple’s new thin laptop computer, amid fresh MacBook Air rumors. Don’t be too optimistic, industry observers have stated that the Apple Air 2 will not get a significant upgrade to its processors.
The MacBook Air currently has a processor of 1.3 GHz. This upgrade will give the computer more functionality and speed than some users requested in recent months.
Analysts had expected new retina displays on the new models. But Apple has not yet revealed this.
Although a new MacBook Air is unlikely to be released, Apple’s annual conference is less than a month away. Some believe that Apple will wait to release a whole new line of products later in the year to coincide with its expected iPhone 6 launch in the fall.
There has been a lot of disappointment in the rumor-mill, with many tech gurus and bloggers asking why Cupertino’s company is moving forward with a new laptop that is very similar to the existing models.
Most industry leaders believe the big changes will occur later in the year. The new MacBook Air does have some improvements but it is still far away from the anticipated upgrades that many observers and analysts had expected.
It is an Apple way to bring a new product to market while the company is traditionally down. They hope that it will increase sales immediately.
Air was first introduced by Apple in 2010. It was a popular alternative to larger MacBook Pro models.